Fact: Potential Customers are Searching for you Online
You already know this. You spend money on Pay-Per-Click ads, Thumbtack, Angi, Facebook …
Fact: The Cost per Lead is Increasing
There are more competitors than ever before. Cost per click has been rising on all platforms (Google, Facebook, etc.)
Owning vs Renting
Quit paying for leads individually. Create content assets that can produce leads over and over again.
When you own…
When you create content on your website, social media platforms and other places that you own, you are buying and creating assets that can continue to attract leads over and over again. Invest in yourself!
Let’s say that you spend $3,000 per month creating content for 3 months…
Each month, you pay to have content created. You pay by the amount of content that is produced. You receive value when it is created AND you continue to receive leads over time from future customers that will find your site in later months (and years).
Just like digging a well, you are building an asset that can continue to produce for you over and over again.
What happens if the cost per lead goes up?
Your assets just appreciated 🙂
You own the source!!!
When you rent…
When you spend money on ads, the seller of the ads gets the most benefit – they own the assets and you are just paying them per use. Renting is a short-term tactic. Buying is a long term strategy. Invest in yourself!
Let’s say that you spend $3,000 per month on an ad campaign for 3 months…
Each month, you will bid on clicks and pay based on the number of clicks you get. In other types of campaigns, you might pay for leads given or even for impressions. The full value you get from those leads happens when you pay for them.
1st Month:
2nd Month:
3rd Month:
Each month you pay to have the faucet turned on and each month you come away with a bucket filled with leads.
What happens if you don’t pay in month #4?
Here’s the crazy part. If doesn’t matter why you stopped. Someone else owns the faucet. If they raise their price or change their terms or decide to sell the same lead to 3 of your competitors, it makes no difference. As soon as you stop paying them to turn on their faucet, your bucket is empty.
You don’t own the source!!!
You really want a steady flow of leads.
When leads are organic, there are other benefits as well:
“Insanity is doing the same thing over and over and expecting different results.”
Graibox creates and publishes content for you. You need content for people to find you. Quit renting leads from someone else. Start creating assets that can help your business grow. Contact us today to get started.